Olympus Cameras
a reliable partner
“We selected Thrainn to take over our Olympus Instagram channel because of his outstanding and unique style of photography. Thrainn took our followers onto a visual journey through the beautiful landscapes of Faroese Islands. Showcasing the beauty of this place and focusing on the introduction of the Olympus camera gear he used during this trip. The photographic series, which he published on our Instagram account, was very much appreciated by our audience and the performance of the postings and story views were above average. Thrainns take over contributed to a high level of content on our account. ”
I was offered to do a takeover of Olympus’s social media for a week, with the goal of showcasing the quality and durability of their products, especially in harsh conditions. Since I mostly shoot in bad weather, I felt very suitable for the project. I took their audience for a journey through Faroe Islands during some of
my more difficult shooting days, giving insight into how well the cameras and lenses performed despite the wet and cold conditions.
The takeover consisted of:
Daily posts at optimal times, with a story behind the photo and information about the camera and lense I used and their performance.
Daily stories from each day, promoting the gear and showing impressions from the adventure that lead to the photo posted that day.
Interaction with the community, by answering comments and messages during the takeover.
Here are some impressions from the trip, all taken with an Olympus camera and lenses.
