ZO•ON is one of the biggest Icelandic outdoor clothing brands, founded in 1994. I have been working with them as a brand ambassador and by providing content of their latest line, Black Label. ZO•ON’s vision is one that I can personally relate to, which is encouraging people to go out and be out, whatever the weather. It’s especially relevant in Iceland, where most of the time the weather is pretty bad.

It’s been pure pleasure and an honour being one of their ambassadors.