Svaðilför
Electric Adventure Bikes
going further, going faster and having more fun
Like I’ve said before, every now and then I would like to do a recap of some of the more exciting projects I’ve been up to. In the recaps I will go through the thoughts behind some of the decisions (like location etc.), goals of the shoot and overall success. Hope you like it!
SUMMARY
CLIENT: Svaðilför - an electric adventure bike company in Iceland.
GOAL: The primary goal was to create content for the website launch (which was due only a few days from the shoot). Secondary goals included content for social media (posts and stories) and a few for their sponsors.
LOCATION: Reykjanes Peninsula. In this particular area, there are loads of cool trails, high ridges and lakes, all offering scenes that will make the subjects stand out. But the fog had us staying on lower grounds, improvising with new scenes.
My main interest in photography is basically anything related to outdoor activities. I love being out, capturing some nice looking landscape - but add a person interacting with that landscape and everything gets way more exciting. This time, it was with the fun-loving guys at Svaðilför - exploring the rugged terrain of Reykjanes Peninsula on electric adventure bikes from Moustache Bikes. As you will see, we were dealt some proper mood that day - heavy wind, a lot of rain and thick fog. Even though it didn’t make for the easiest working conditions, it didn’t take anything away from the joy of shooting these super capable e-bikes.
Svaðilför is a multifaceted e-bike company in Iceland. At the moment, it’s main focus is marketing and selling electric adventure bikes from the French e-bike manufacturer Moustache Bikes. However, they have many things coming up - but all with the same aim, to elevate the cycling scene of Iceland, which isn’t the easiest country for cyclists. There’s not one flat square meter in the whole country (reward for the one who finds it), the wind is usually coming from at least two directions at once and real summer only lasts for about 72 hours each year. With that in mind, it makes sense that, cycling isn’t the national sport of Iceland. But to every problem, there’s a solution. For this particular problem, it might be electricity. For those interested, here’s information about the bikes and the technology behind them.
If you’re just here for the photos - here’s a small collection of what we captured on that rainy day in Reykjanes. Enjoy!
For anyone interested, here are links to their website and to their social media. I’ll end the recap with one of the homepage test layouts. I hope you enjoyed it and thanks for reading the whole way through! Until next time.
